My story

From CRM Solutions to Creative Resolutions

Daniel Szaloczi

Revenue Operations Lead & Marketing Automation Specialist

Results-driven Revenue Operations leader with expertise in CRM automation, data optimization, and process efficiency. Skilled in streamlining operations, managing complex integrations, and leading cross-functional teams to enhance business performance. Experienced in developing and executing strategies that improve data quality, optimize lead management, and align marketing and sales efforts. Adept at leveraging Salesforce, HubSpot, BigQuery, and automation tools to drive operational success and support revenue growth. Seeking to apply expertise in RevOps, CRM strategy, and process automation to maximize efficiency and business impact.

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Analytical & problem-solving mindset
Project & time management
Adaptability in communication
Creative & innovative attitude
Teaching and advisory skills
English / German / Hungarian

Relevant Experience

Revenue Operations Lead | 04.2024 - present

WebPros

Led CRM transformation and consolidation across multiple international business units, establishing HubSpot as the central platform for marketing and customer engagement while defining a unified data model and reporting framework across Sales, Marketing and Customer Success teams.
Developed custom integrations between online commerce platforms and HubSpot, enabling centralized customer data, marketing visibility and automated business processes.
Led the migration from legacy marketing and sales platforms, including Mailchimp, Drip and Pipedrive, to HubSpot Marketing Hub and Sales Hub, creating a unified CRM ecosystem and consolidating large-scale customer and marketing datasets.
Partnered with Legal and business stakeholders to enhance GDPR compliance by evolving a custom double opt-in process and improving contact data quality, reducing non-addressable records and optimizing CRM efficiency.
Designed and implemented executive reporting by integrating data from HubSpot, Salesforce and Gong into centralized KPI dashboards supporting leadership decision-making.
Built Salesforce dashboards and performance reporting frameworks to support global account management teams, improving visibility into data quality, forecasting accuracy, account planning and revenue performance.
Facilitated collaboration between business stakeholders and technical implementation teams, translating business requirements into scalable CRM solutions and driving successful project delivery.
Owned enterprise HubSpot and Salesforce environments, overseeing governance, process standardization, user management, data quality, system administration and CRM roadmap prioritization while balancing business objectives, technical constraints and commercial impact.

Head of CRM, Marketing Automation Specialist | 02.2022 - 04.2024

kkvision GmbH.

Led and mentored a team of CRM specialists, overseeing project delivery, process governance and client-facing CRM strategy initiatives.
Specialized in HubSpot, designing and implementing automated marketing workflows, email campaigns, lead scoring models, reporting solutions, GDPR-compliant processes and data quality improvements for clients.
Led and supported CRM onboarding, user enablement and adoption initiatives across multiple organizations, ensuring successful implementation, user adoption and long-term business value.